Quality Score

Quality Score is a metric used by Google AdWords to rate the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. The Quality Score depends on multiple factors, including click-through rate (CTR), the relevance of each keyword to its ad group, landing page quality and relevance, and the relevance of your ad text. A higher Quality Score can lead to lower prices and better ad positioning.