Email Marketing is simple, affordable and effective. It’s still one of the most powerful ways to get your message to your customers. 95% of online consumers use email and, 91% check their email at least once a day. Combined with a solid lead generation process through, for example, landing pages, using email to sell through education is one of the most certain methods of selling your products and services.
Email Marketing is a great way to permission market and build trust with your consumer base. Using a consistent process, method, template and message you can maintain share of mind, and keep in front of your consumer base. Tie it in with your social media strategy, and you can create a well rounded campaign. Re-marketing is a powerful tool that is also often not considered. Many tools allow you to analyse what emails were opened when, by who and what they clicked on. This data can then be used strategically to follow up potential leads.