This is a free tool provided by Google for businesses and organisations to manage their online presence across Google, including Search and Maps. By verifying and editing their business information, businesses can help customers find them and tell their stories more effectively.
GMB allows business owners to add details like their business name, location, operating hours, and contact information. It also enables them to post updates, respond to reviews, and add photos. A well-optimized GMB listing can improve a business’s visibility in local search results, making it an essential component of local SEO.
It also provides valuable insights into how customers search for the business and where they come from. GMB plays a crucial role in helping businesses connect with their local customers, influence their first impressions, and manage their online reputation.
