A landing page is a specific web page that a visitor is directed to after clicking on an ad or a search engine result link. In the context of Google AdWords, landing pages are designed to receive and convert traffic from online marketing campaigns. These pages are typically focused on a single objective or offer and include a call to action (CTA). An effective landing page is crucial for the success of an AdWords campaign as it directly affects conversion rates and the overall effectiveness of the ad.
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